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Fatima Perez-Luthi is a founder, entrepreneur, and financial health advocate building at the intersection of financial wellness, risk protection, entrepreneurship, technology, and community impact.

Through The Grind Coaching & Consulting, she helps individuals, families, and entrepreneurs build financial confidence through their services and create a roadmap toward their goals. As the owner of Luthi & Associates, Inc. American Family Insurance, she helps individuals, families, and business owners protect what they are working hard to build through trusted guidance and risk protection.

Fatima is also developing Voyage CFO 4U, a financial health technology platform focused on helping people better understand their financial picture, increase financial literacy, and navigate their journey toward a stronger financial future with confidence through financial planning.

Her work is centered around building an ecosystem that helps people build, protect, and move forward in every stage of their financial lives.